„My stadium is my castle“ – the new BVB cup kit
A tribute to the most beautiful stadium in the world
Herzogenaurach, Germany, August 1, 2019 – „My stadium is my castle“ – this is the slogan under which PUMA dedicates its cup kit for the new season to the “most beautiful stadium in the world”, the SIGNAL IDUNA PARK.
Inspired by the distinctive – originally yellow – braces of the “Dortmund Temple’s” roof structure, the jersey comes with a diamond-shaped black and grey pattern all over its top area. Only the yellow BVB emblem and yellow PUMA logo stick out from the black and grey background while the rest of the jersey is designed in classic BVB yellow. Commemorating the BVB’s 110th birthday on December 19th, there is a “110 years – Forever Borussia Dortmund” patch sewed on the neck area as well.
The jersey features PUMA’s dryCELL technology, a moisture-controlling technology that is incorporated into the material to draw sweat away from the skin to the surface, ensuring a dry interface on the body even during sportive peak performances.
The new cup kit is available from August 1 at PUMA stores, all BVB fan shops, sports retailers and puma.com.
Nicole Veen – PR PUMA DACH – +49 9132 81 2628 – firstname.lastname@example.org
Team PUMA – Yamaoka Brodmeier PR – +49 40 300 326 0 – email@example.com
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com